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Reduces the costs of working with outside agencies
and speeds the development of marketing communications
projects. Time-to-market is an increasingly important
strategic advantage making Direct-with-Dispatch
ideal for companies seeking to:
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Maintain a leadership
position |
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Gain ground on
a competitor |
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Succeed as a "fast-follower"
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Speed new product
offerings and promotional breakthroughs |
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Move forward the
revenue effects of successful test efforts. |
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Direct-with-Dispatch is a workflow audit that identifies
choke-points, optimizes check-points, reduces error
opportunities, makes more effective use of resources
and senior level management, frees-up staff time
for commitment to other businesses processes. The
audit and the recommendations that flow from it
are used to create procedures and timelines for
development of future marketing projects and campaigns. |
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