Byrne Direct Marketing

Direct marketing programs produce measurable results, but the implications of the measurements are often not cut-and-dried.

Double-Check Direct is a results analysis process conducted in tandem with, and in cooperation with, your organization's marketing and finance teams. It is particularly valuable for organizations making major decisions based on test results for:

	New product launches and major creative/media re-directions
	Early stage companies seeking new financing
	Non-direct marketers committing to new channel activities
	Financially constrained organizations shepherding scarce capital.

Double-Check Direct is a cooperative analysis exercise that:
	Checks the information, formulas, and statistical implications used in the analysis
	Checks the results against known norms and measures in other organizations and competitors.